Digital Marketing Manager (Social Media platform& E-Commerce)

middle-level, full-time
SkillSolved Recruitment
Khlong Toei, Bangkok
35,001 - 65,000 THB

Job Description

Marketing / Brand

  • Partner with the Global Brand team to identify and recommend new site content and experiences to address our consumer needs
  • Partner with Brand Digital Marketing team to optimize performance marketing (SEM/SEO, etc.)
  • Business Operations

Work with Planning and Finance to develop comprehensive financial plans.

  • Partner with Internal Merchandising Team to optimize product assortment, depth of buy, site product presentation, and marketing activations to reinforce and enhance brand image
  • Integrate all site functions: Planning, Site Merchandising, Buying, Marketing, UX/Tech, Operations, and Reporting & Analytics
  • Digital Strategy & Best Practices

Develop strategic direction and guiding principles for all aspects of digital concepts

  • New site activations, site business plans / targets, Global Digital Guidelines compliance, etc.
  • Identify and execute strategic initiatives to support overall business plans to deliver bottom line P&L results, including:
  • Identify and cascade Site Experience best practices: online navigation, search results, product walls, creative touts and product presentation based on analytics (click-path, traffic, AOV, conversion, etc.) and A/B testing
  • Lead/partner with territory analytics team to define the reporting and analytics strategy. Review and analyze site traffic, conversion, and revenue daily, through merchandising, cart analysis, and cross-sell/up-sell strategies
  • Provide expertise and consulting to capital projects related to the platform and site. Strong project management skills: timelines, budgets, execution.
  • Support the concept’s role and positioning in the marketplace and target consumer audience; ensure that product offerings, design, and marketing efforts are relevant to the target consumer and responsive to their needs.

Qualification

  • Bachelor's degree in marketing, digital marketing or any related fields (Minimum)
  • At least three years' experience in digital media for B2C business/ ecommerce Business
  • Hands on experience with Social media advertising Platform, Campaign planning, analysis and Optimization

Related Skills

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English proficiency
Excellent communication
Influencing skills
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Engine of Growth Through Talent We are on a mission to overhaul an old school way of recruitment industry with our unique methodology focuses on providing candidates and clients with a positively memorable experience.
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small-size
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Rama4 Rd., Khlongtoei, Bangkok 10110
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