Digital Marketing Manager (Social Media platform& E-Commerce)

Marketing / Brand

• Partner with the Global Brand team to identify and recommend new site content and experiences to address our consumer needs
• Partner with Brand Digital Marketing team to optimize performance marketing (SEM/SEO, etc.)
• Business Operations

Work with Planning and Finance to develop comprehensive financial plans.

• Partner with Internal Merchandising Team to optimize product assortment, depth of buy, site product presentation, and marketing activations to reinforce and enhance brand image
• Integrate all site functions: Planning, Site Merchandising, Buying, Marketing, UX/Tech, Operations, and Reporting & Analytics
• Digital Strategy & Best Practices

Develop strategic direction and guiding principles for all aspects of digital concepts

• New site activations, site business plans / targets, Global Digital Guidelines compliance, etc.
• Identify and execute strategic initiatives to support overall business plans to deliver bottom line P&L results, including:
• Identify and cascade Site Experience best practices: online navigation, search results, product walls, creative touts and product presentation based on analytics (click-path, traffic, AOV, conversion, etc.) and A/B testing
• Lead/partner with territory analytics team to define the reporting and analytics strategy. Review and analyze site traffic, conversion, and revenue daily, through merchandising, cart analysis, and cross-sell/up-sell strategies
• Provide expertise and consulting to capital projects related to the platform and site. Strong project management skills: timelines, budgets, execution.
• Support the concept’s role and positioning in the marketplace and target consumer audience; ensure that product offerings, design, and marketing efforts are relevant to the target consumer and responsive to their needs.

• Bachelor's degree in marketing, digital marketing or any related fields (Minimum)
• At least three years' experience in digital media for B2C business/ ecommerce Business
• Hands on experience with Social media advertising Platform, Campaign planning, analysis and Optimization