How Will Pharmacy Business Units Bring New Drugs to Market

Others, Our Expertise
Case Study
expert network
18 Jun 2020

When companies need to expand their market with niche products that they have no ideas on how to expand it, requiring insight which can’t be found anywhere on the Internet, how can they get it? And if decided to do research by themselves, how many months needed to do so?

The solution is easy enough just by getting insights or talking with experts who have direct experience and expertise, being able to answer all of the business concerns within just 1-2 hours.

There’s a case study of Professional Service Firm that decided to use the expert network service to help find insights. The particular things that they want to know happen to be able to find only from the true gems in the Pharmaceutical Industry.


The Professional Service Firm’s project team wanted to know how the pharmaceutical companies deal with their cell and gene therapy drugs management. They want to get insights from experts who are the pharmaceutical professionals at the Senior level, understanding how to set a price for these kinds of drugs and how to bring them to the market.


In order to estimate the market share of cell and gene therapy drugs for client, the expert network team designed a survey and began interviews with more than 42 experts in the pharmaceutical field. From pharma companies’ VPs, directors of pharmacy policy, behavioral pharmacy solution professionals, to experts in healthcare payment model.

The answers from the survey enable client to understand the insight needed to make a go-to-market strategy. Besides insights, there’s also a method and baseline for expanding to the pharmaceutical market.


The expert network team gathers insights from the survey, which collects in-depth information from experts to give advice to client, increasing the efficiency of important business decision-making. That way client can understand how to set the price of cell and gene therapy drugs, how to bring them into the market, and also the precise marketing methods to capture the Pharmaceutical market.

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